Crown Aura

CROWN AURA by SÈRÈNE is the ultimate statement of "quiet luxury" for the modern individual. Designed as a premium Eau de Fabric, this fragrance transcends skin-level scents to create a lasting, magnetic presence that lives within your wardrobe.

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Bold Man

Command the room without saying a word.BOLD MAN by SÈRÈNE is a fragrance designed for the man who leads with action and carries himself with a rugged, refined elegance. As a high-performanceEau de Fabric, this scent is built to endure the pace of a fast-moving life, anchoring itself to your suit, denim, or leather to provide a steady, powerful presence.

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Bloom

Imagine the first light of dawn touching a hidden garden, where every petal is heavy with dew and the air is thick with the promise of a fresh start. BLOOM isn't just a fragrance; it's an invitation to carry that morning freshness with you, wherever the day leads.

Designed specifically for the modern woman who moves through the world with grace and effortless confidence, BLOOM is a revolution in scent: an Eau de Fabric. This innovative formula is crafted to cling gently to your favorite linens, silks, and cottons, creating a personal aura of sophisticated florals that doesn't just sit on the skin—it becomes part of your silhouette.

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  • Proprietary "Eau de Fabric" Technology

    Unlike traditional perfumes that are designed for the skin, SÈRÈNE is engineered to bond with the fibers of your wardrobe.

    • The Benefit: It eliminates the "skin chemistry" gamble. The scent doesn't sour or change based on your body temperature; it stays true to its original, high-fidelity profile from the first spray to the final wear.
  • Unrivaled 12+ Hour "Aura" Longevity

    Because the fragrance lives on your clothing, it doesn't evaporate nearly as fast as skin-based scents.

    • The Benefit: SÈRÈNE creates a consistent "aura" that moves with you. Every time your fabric moves—whether you’re walking into a boardroom or dancing at a party—the scent is subtly reactivated and diffused.
  • The Philosophy of "Quiet Luxury"

    Every SÈRÈNE fragrance is curated to be sophisticated and impactful without being loud or intrusive.

    • The Benefit: We focus on rare, high-end ingredients like White Oud, Metallic Violet Leaf, and Midnight Orchid. These create a trail of "wealth and taste" that is discovered by those around you, rather than forced upon them.

BOLD MAN by Serene

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