GREED
by Serene
The executive suite isn’t just a location; it’s a mindset. GREED by SÈRÈNE is a fragrance designed for those who are never satisfied with the status quo. Curated specifically for the high-level executive, this premium Eau de Fabric serves as a silent partner in every negotiation, providing a steady, unshakable aura of authority and peak performance.
In the world of GREED, ambition is the only ingredient that matters.
The Fragrance Composition
The Profile: A cold, calculated opening of iced gin and metallic violet leaf, transitioning into a heart of rare black saffron. The dry down is a powerful, persistent base of polished mahogany and industrial musk. It is sharp, clean, and intimidatingly sophisticated.
Eau de Fabric Technology: For the man who spends his day in fine tailoring, GREED is the ultimate tool. Our formula is engineered to bond with high-twist wools and crisp Egyptian cottons. Unlike skin-scents that can be compromised by a busy day, GREED maintains its razor-sharp profile on your fabric, ensuring you smell as composed at your 6 PM board meeting as you did at your 8 AM briefing.
The Experience: It is the olfactory equivalent of a power suit. It radiates a "cool" confidence—it doesn't beg for attention, it commands it through a refined, persistent presence.
Executive Benefits:
Zero-Fluctuation Scent: Because it lives on your clothing, the fragrance remains consistent regardless of your body temperature or the pace of your day.
Strategic Longevity: Designed for 14+ hours of active wear. It survives long-haul flights and back-to-back summits without the need for a re-spray.
The SÈRÈNE Standard: True "Quiet Luxury." It leaves a trail that signifies wealth and taste, moving beyond the common scents of the masses.
